Kelda Roys is an American attorney, business owner, and Democratic politician who has been serving as a member of the Wisconsin State Senate for District 26 since 2021. Known for her progressive values, she has built her career around issues like clean energy, women’s rights, and affordable living. On September 15, 2025, Kelda Roys officially launched her campaign for Wisconsin governor, presenting herself as a strong voice against extremism and for protecting democracy in her state.
Kelda Roys Wiki/Bio
| Full Name | Kelda Helen Roys |
| Date of Birth | June 24, 1979 |
| Age | 46 years (as of 2025) |
| Profession | Attorney, Small Business Owner, Politician |
| Hometown | Marshfield, Wisconsin, USA |
| Current Residence | Madison, Wisconsin, USA |
| Nationality | American |
| Zodiac Sign | Cancer |
| Instagram ID | @keldaroys |
Kelda Roys Early Life
Kelda Roys was born in Marshfield, Wisconsin, and spent her childhood in rural Taylor County, where her parents turned a one-room schoolhouse into their family home. She grew up in a blended family with her father, a law enforcement veteran, her mother, a social worker, and her stepfather, an environmental lawyer. These early years gave her a strong sense of justice, care for others, and the importance of community.
Her family later moved to Madison, where she attended Madison East High School. Growing up in both rural and urban Wisconsin shaped her values and prepared her for a career in public service.
Kelda Roys Education
Kelda began her college journey at New York University, where she studied theater before transferring to the Gallatin School of Individualized Study to focus on politics, drama, and cultural studies. She graduated in 2000 with a Bachelor of Arts while working as a real estate agent during her final year.
She then returned to Wisconsin for law school and earned her Juris Doctor degree from the University of Wisconsin Law School in 2004. During her time there, she worked at the Wisconsin Innocence Project, which inspired her dedication to justice and public advocacy.
Kelda Roys Family Details
Kelda Roys is married to her husband, Dan, and together they are raising two children and also share life with two stepchildren. She often talks about the importance of family in keeping her grounded while handling the demands of politics.
Her parents’ professional backgrounds—law enforcement, social work, and environmental law—deeply influenced her path. She lives with her family in Madison, Wisconsin.

Kelda Roys Career Highlights
After law school, Kelda Roys became the executive director of NARAL Pro-Choice Wisconsin, where she advocated strongly for women’s reproductive rights. In 2008, she was elected to the Wisconsin State Assembly representing District 81, serving until 2013.
Although her 2012 congressional run was unsuccessful, she shifted gears and founded OpenHomes, a real estate technology company, where she serves as CEO.
In 2020, she was elected to the Wisconsin State Senate for District 26, where she continues to focus on clean energy, healthcare, and affordable living. By 2025, she took a major step forward by entering the Wisconsin gubernatorial race, positioning herself as a bold progressive leader.
Career Milestones
| Milestone | Details |
| Law Degree | Earned JD from UW-Madison (2004) |
| NARAL Role | Executive Director of Pro-Choice Wisconsin (2000s) |
| Assembly Election | Won District 81 seat (2008) |
| OpenHomes Founded | Launched real estate tech company as CEO (2010s) |
| Senate Election | Won District 26 seat (2020) |
| Governor Campaign | Launched bid for Wisconsin governor (Sept 15, 2025) |
Kelda Roys Controversies
Kelda Roys has generally avoided personal scandals, though her progressive positions have sparked political clashes. As executive director of NARAL, she faced criticism from conservatives. In 2025, she voted against the state budget due to concerns about education and environmental cuts, drawing partisan attention. Despite this, she has kept her image as a policy-focused leader rather than a controversial figure.
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