Salish Matter is a young American YouTuber, gymnast, and influencer who has become one of the most popular Gen Alpha stars online. She first appeared on her father Jordan Matter’s YouTube channel in 2020, where her fun personality quickly won over millions of viewers. Over the years, she has gone from participating in lighthearted family challenges to becoming a teen entrepreneur and actress.
Salish has launched her own skincare line called Sincerely Yours, built an audience of more than 30 million followers across platforms, and even landed a voice role in The Angry Birds Movie 3 (2026). Her mix of gymnastics talent, family charm, and business ambition has made her one of the fastest-rising young names in entertainment.
Salish Matter Wiki/Bio
| Full Name | Salish Rose Matter |
| Date of Birth | November 29, 2009 |
| Age | 15 years (as of 2025) |
| Profession | YouTuber, Influencer, Gymnast, Actress |
| Hometown | Los Angeles, California, USA |
| Current Residence | Los Angeles, California, USA |
| Nationality | American |
| Zodiac Sign | Sagittarius |
| Instagram ID | @salishmatter |
Physical Details
| Height | 5’0″ (152 cm, estimated) |
| Weight | Approx. 45 kg |
| Eye Color | Brown |
| Hair Color | Dark Brown |
Salish Matter Early Life
Salish Matter was born on November 29, 2009, in Los Angeles, California. She grew up in a creative household with her father, photographer and YouTuber Jordan Matter, her mother Lauren Matter, and her older brother Hudson. From a young age, she was involved in gymnastics classes and family activities, which later blended naturally into her YouTube appearances.
Although she was shy at first, Salish’s natural humor and confidence shone through on screen, making her a central part of her father’s online success.
Salish Matter Family Details
Salish comes from a supportive and close family. Her father, Jordan Matter, is a well-known photographer and YouTuber whose channel gave Salish her first big break. Her mother, Lauren Matter, has mostly stayed out of the spotlight, while her brother Hudson often appears alongside her in challenges.
Family life plays a huge role in her journey, as her parents and brother have been central to her success both online and offline.
Salish Matter Career Highlights
Salish’s career began in 2020 when she first appeared on her father’s YouTube channel. Within a few years, she became a fan favorite, taking part in challenges, dares, and fun family content. By 2022, she starred in the viral series We Dare You, which added to her popularity.
In 2025, she co-founded her own skincare brand Sincerely Yours, a dermatologist-backed line aimed at teens. Its launch at Sephora drew tens of thousands of fans, showing her strong influence even at a young age. Later in the same year, she was announced as part of the cast for The Angry Birds Movie 3, which will release in 2026.
Career Milestones
| Milestone | Details |
| YouTube Start | Appeared on Jordan Matter’s channel at age 10 (2020) |
| We Dare You Series | Co-starred in viral show with Hudson (2022) |
| Skincare Brand | Launched Sincerely Yours in partnership with experts (2025) |
| Sephora Launch Event | Attracted 30,000 fans at a mall launch (2025) |
| Acting Debut | Cast in The Angry Birds Movie 3 as a voice actress (2025) |
Salish Matter Net Worth and Income
- Estimated Net Worth: $1–2 million
- Estimated Annual Income: $500,000–$1 million
- Sources of Income: YouTube collaborations, skincare brand sales, sponsorships, and acting projects
Salish’s strong online presence, combined with her successful skincare line, has already turned her into a millionaire teen influencer.
Salish Matter Controversies
Salish Matter has not been linked to any major controversies. The only notable incident came during the September 2025 launch of her skincare line, when the crowd of more than 30,000 fans caused a chaotic scene at a New Jersey mall. Salish later described it as “the scariest day,” but the event reflected her growing popularity rather than negative press.
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