John Crawley, better known as KingBeardX, was a beloved TikTok star who entertained millions with his hilarious food reaction videos—especially his viral “cinnamenem” roll rant. Born on November 28, 1977, in New Albany, Mississippi, Crawley was 47 years old when he passed away on August 18, 2025, after suffering a cardiac arrest.
With over 2.5 million TikTok followers and nearly 1 million on Instagram, his personality, humor, and signature fluffy beard made him a fan favorite. He spent weeks in the hospital before his death, leaving behind his mother and family, who depended on him as their main provider.
John Crawley Wiki/Bio
| Full Name | John E. Crawley |
| Date of Birth | November 28, 1977 |
| Age | 47 years (at death, August 18, 2025) |
| Profession | Social Media Influencer, Content Creator |
| Hometown | New Albany, Mississippi, USA |
| Residence | New Albany, Mississippi, USA |
| Religion | Not publicly disclosed |
| Nationality | American |
| Zodiac Sign | Sagittarius |
| Instagram ID | @kingbeardx |
John Crawley Early Life
Crawley grew up in New Albany, Mississippi, where his humor and big personality were noticed early on. Friends described him as someone who always made people laugh and lightened any room he entered. His small-town upbringing shaped his down-to-earth content style, which helped millions relate to him online. Although not much has been revealed about his school years or work before TikTok, his natural ability to entertain eventually became his career.
John Crawley Family Details
Crawley kept his personal life private. What is known is that he was the breadwinner for his family, caring for his mother. His cousin, Tonya Palmer, confirmed his passing on Facebook, and close friend Anthony Caruso publicly thanked fans for their support. His death was especially difficult for his mother, who relied on him financially and emotionally.
John Crawley Career
John Crawley found fame on TikTok under the name KingBeardX (previously Pimpmunkx). He specialized in reaction videos, especially about the quirky ways people ate food. His most famous clip was his furious yet funny reaction to someone eating “cinnamenem” rolls incorrectly, which earned over 44 million views and 5.6 million likes.
Starting around 2020, Crawley’s content exploded. By 2025, he had over 2.5 million TikTok followers and nearly 1 million Instagram followers. He also launched a presence on Cameo in 2022, offering personalized comedy clips to fans, and co-hosted a podcast with Anthony Caruso. His last TikTok, posted on July 22, 2025, was an invite to a fan meet-and-greet in New Albany, showing his commitment to connecting with followers beyond the screen.
Career Highlights
| Year | Milestone |
| 2020 | Began posting as KingBeardX on TikTok |
| 2021 | Viral “cinnamenem” roll video hit 44M views |
| 2022 | Joined Cameo to deliver fan shout-outs |
| 2023 | Co-hosted a podcast with Anthony Caruso |
| July 2025 | Final TikTok post about fan meet-and-greet |
| Aug 2025 | Passed away after cardiac arrest |
Net Worth
| Estimated Net Worth | $500,000–$1 million (as of 2025) |
| Main Income | TikTok, Instagram, YouTube, brand deals, Cameo |
Reports suggest Crawley earned around $15K–$20K per month from social media platforms and brand sponsorships, translating to nearly $150K–$200K annually. Despite his earnings, he reportedly lacked medical insurance, leaving his family to face high hospital bills. A GoFundMe campaign was launched to cover funeral expenses and support his mother.
Controversies
Crawley managed to avoid typical influencer controversies. His content was lighthearted and focused on humor rather than drama. The only public issue came after his hospitalization when it was revealed he did not have health insurance, sparking conversations about healthcare challenges for independent creators.
Updates
- July 2025: Shared his final TikTok, promoting a fan meet-and-greet.
- August 2025: Hospitalized for breathing issues, placed on a ventilator, later moved to ICU.
- August 18, 2025: Passed away from cardiac arrest.
- After Death: A GoFundMe was set up to help cover funeral costs and assist his mother financially.
(Source)
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