Keeta Vaccaro is a dynamic American entrepreneur, fitness influencer, and model who has built a multifaceted career in fashion, real estate, and digital media. Born in Brownwood, Texas, to a blended Italian–African American family, she is best known for co-founding the clothing line “1996 The Label” with her twin sister Ashley and for her high-profile marriage to NFL star Tyreek Hill.
Keeta Vaccaro’s journey from growing up in a single-parent household to becoming a CEO reflects resilience, hustle, and creativity. Her net worth today is powered by brand partnerships, modeling, and her social media influence.
Keeta Vaccaro Wiki/Bio
| Full Name | Keeta Nicole Vaccaro |
| Date of Birth | February 14, 1996 |
| Age | 29 years (as of 2025) |
| Profession | Entrepreneur, Model, Fitness Influencer |
| Hometown | Brownwood, Texas, USA |
| Current Residence | Miami, Florida, USA |
| Religion | Christianity |
| Nationality | American (Italian–African American descent) |
| Zodiac Sign | Aquarius |
| Instagram ID | @keeta_vaccaro |
Physical Details
| Height | 5’6″ (168 cm) |
| Weight | Approx. 58 kg |
| Eye Color | Brown |
| Hair Color | Dark Brown |
Keeta Vaccaro Early Life
Keeta Vaccaro was born on February 14, 1996, in Brownwood, Texas. Her father, Ken Vaccaro, was an Italian entrepreneur, and her mother, Alesia Johnson Vaccaro, is of African-American heritage. She grew up with three siblings—her twin sister Ashley, her brother Kenny (a former NFL safety), and her younger brother Kevin. Sadly, Keeta’s father passed away from emphysema when she was still young, leaving her mother to raise the children alone while working multiple jobs. That early struggle shaped Keeta’s determination and entrepreneurial mindset.
Keeta Vaccaro Education
Keeta attended Brownwood High School in Texas before moving on to higher studies. She first enrolled at the University of Miami, where she earned a degree in physical therapy. Later, she studied entrepreneurship and marketing at the University of Texas from 2016 to 2019. This unique blend of health and business education became the foundation for her career in fitness and brand development.
Keeta Vaccaro Family Details
Family is at the heart of Keeta’s life. Her mother Alesia Johnson Vaccaro is her biggest inspiration, raising four children as a single parent after the loss of her husband. Keeta shares a special bond with her twin sister Ashley, with whom she co-founded 1996 The Label. Her brother Kenny Vaccaro played professional football for the New Orleans Saints and Tennessee Titans, while her other brother Kevin prefers a private life.
On November 8, 2023, Keeta married Miami Dolphins wide receiver Tyreek Hill, following his fireworks proposal on July 4, 2021. Though they have no children together, Keeta plays an active role as a co-parent to Hill’s children from previous relationships.
Keeta Vaccaro Career Highlights
Keeta Vaccaro’s career began early—at 16, she started flipping clothes on Poshmark, turning thrifted finds into profit. In 2016, she and Ashley launched “1996 The Label”, a streetwear brand that quickly gained traction. Keeta also became a sought-after model, working with brands like Fashion Nova, Savage x Fenty, and PrettyLittleThing.
In August 2022, she launched her wellness brand Own Flow, merging her fitness background with her entrepreneurial skills. By 2023, she co-founded InvestAccess, a platform that connects startups with investors. In recent years, Keeta has also ventured into real estate and hinted at future projects centered on women’s empowerment and digital media.
Career Milestones
| Milestone | Details |
| Poshmark Hustle | Started flipping clothes at 16 (2012) |
| “1996 The Label” | Co-founded with Ashley (2016) |
| Own Flow | Launched fitness brand (August 2022) |
| Gamers First Ambassador | Brand partnership (November 2021) |
| InvestAccess | Co-founded startup investor platform (January 2023) |
Keeta Vaccaro Net Worth and Income
- Estimated Net Worth (2025): $1.5 million
- Estimated Annual Income: $200,000–$500,000
- Main Income Sources: Fashion sales, fitness brand, modeling, real estate, endorsements
Keeta’s wealth is largely driven by the growth of her brands and her social media partnerships. Sponsored Instagram posts often earn her $10,000 or more, while her businesses contribute steady long-term revenue.
Keeta Vaccaro Controversies
Keeta Vaccaro generally avoids drama, but her short-lived marriage to Tyreek Hill in 2023 did raise eyebrows, especially after the couple filed for divorce just 11 weeks later. Rumors of infidelity circulated, but both confirmed it was a mutual decision. Outside of this, Keeta has maintained a positive and professional public image.
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