Alix Earle, born December 16, 2000, in Monmouth County, New Jersey, is a American social media influencer, model, and podcaster. Known as TikTok’s “It Girl,” Alix gained massive popularity for her candid “Get Ready With Me” (GRWM) videos that mix glam makeup routines with personal confessions. With over 7 million followers on TikTok and 4 million on Instagram, she has become a major voice in Gen Z pop culture.
Apart from influencing, she also co-hosts the popular podcast Hot Mess with Alix Earle, offering an unfiltered take on beauty, fame, dating, and self-confidence.
Alix Earle Wiki/Bio
| Full Name | Alix Ashley Earle |
| Date of Birth | December 16, 2000 |
| Age | 24 years (as of 2025) |
| Profession | Influencer, Model, Podcaster |
| Hometown | Monmouth County, New Jersey, USA |
| Current Residence | Miami, Florida |
| Religion | Christian |
| Nationality | American |
| Zodiac Sign | Sagittarius |
| Instagram ID | @alix_earle |
Physical Stats
| Height | 5’6” (167 cm) |
| Weight | Approx. 55 kg |
| Eye Color | Blue |
| Hair Color | Blonde |
Early Life
Alix Earle was raised in a well-off family in New Jersey. Her father, Thomas Earle, is a successful construction executive, while her mother, Alisa, played a strong role in her upbringing. She also has a younger sister and several half-siblings from her father’s second marriage. Alix’s childhood was relatively private until she entered college and began sharing her life online.
She grew up confident, social, and drawn to beauty and fashion. Her honest and spontaneous nature would later become the foundation of her personal brand.
Education
Alix graduated in 2023 from the University of Miami, where she studied marketing. While attending college, she became known for her TikTok content, often documenting her sorority life and college routines. Her content took off when viewers related to her transparency about acne, partying, dating life, and self-doubt.
By the time she graduated, she had already become a full-time influencer with brand deals and a podcast.
Family Background
Alix comes from a blended family. Her father, Thomas Earle, owns Earle Asphalt Company, and her mother, Alisa Earle, is known to be supportive and close to Alix. She also shares a connection with her stepmother, Ashley Dupré, a former New York call girl who once made headlines in a political scandal. Despite public attention, the family maintains a low profile, and Alix often mentions that her parents keep her grounded.
Alix shares glimpses of her siblings but mostly keeps their identities private. She is currently dating NFL player Braxton Berrios, and the couple frequently appears in each other’s posts and interviews.
Career Highlights
Alix Earle’s rise to fame began in 2022 during her junior year at the University of Miami. Her makeup tutorials paired with brutally honest storytelling quickly went viral. Viewers appreciated her willingness to share everything—from skin struggles to emotional breakdowns—all while glamorously doing her makeup.
Her popularity earned her collaborations with brands like Tarte Cosmetics, Revolve, and Rare Beauty. She has been featured in fashion events, music festivals like Coachella, and press events with A-list celebrities.
In 2023, she launched her podcast “Hot Mess” under Alex Cooper’s Unwell Network, which gained millions of downloads within weeks. Her podcast ranks consistently among the top lifestyle shows in the U.S.
Career Milestones
| Milestone | Details |
| Social Media Debut | TikTok (2020), gained traction by 2022 |
| Breakthrough Moment | GRWM videos with acne coverage (2022) |
| Brand Collaborations | Tarte, Rare Beauty, Amazon, Revolve |
| Podcast Launch | Hot Mess with Alix Earle (2023) |
| Media Features | Elle, Forbes, New York Times, Vogue Online |
| Live Appearances | Coachella, Revolve Fest, NYFW |
Net Worth and Income
| Estimated Net Worth | $2–3 million USD (as of 2025) |
| Annual Income | Approx. $500K–$800K |
| Major Income Sources | TikTok & Instagram brand deals, podcast, YouTube, affiliate links |
Alix earns through sponsored content, podcast ads, brand collaborations, affiliate commissions, and public appearances. With her popularity still rising, she is expected to expand into beauty or fashion entrepreneurship in the near future.
Controversies
Alix Earle has mostly stayed clear of serious controversy. However, in 2023, her relationship with NFL player Braxton Berrios drew media attention, especially due to speculations around his previous relationship timeline. Alix addressed the issue on her podcast, clarifying her side and gaining public sympathy for her transparency.
Recent Updates
- 2023: Named one of Forbes 30 Under 30 in social media
- 2024: Attended Coachella and NY Fashion Week as an influencer guest
- 2025: Expanded brand collaborations with Amazon Fashion and Rare Beauty
- 2025: Podcast Hot Mess surpassed 100 million streams